Affiliate marketing is a digital marketing strategy in which an online business rewards affiliates for each customer acquired through their marketing efforts. Affiliates are typically website owners or influencers who promote the business’s products or services through their own channels. The business then pays the affiliate a commission for any sales they generate. Affiliate marketing is a cost-effective method for businesses to reach new customers and increase their sales without the need to invest in traditional advertising. It’s a win-win situation for both the business and the affiliate, as the affiliate earns a commission for their efforts, and the business gets a new customer who is likely to purchase their products or services.

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